The key word is ‘value’.
Since the beginning of the campaign, Cargo-Wise has grown a ‘really valuable’ LinkedIn presence.
They have gained hundreds of followers and connections that are relevant to their business and the engagement on their posts has increased – their target market is constantly interacting with them and their products, and they have gained a much stronger online presence.
Similarly, the time they have been given back is incomparable.
In every aspect, there has been an addition of value.
They no longer had to initiate conversations with prospective clients, as it was all being done for them behind the scenes. They had the freedom to concentrate on the core business and their clients, whilst prospective conversations were happening around them.
Cargo-Wise has been built to be portrayed as experts in their field. The continuous and relevant LinkedIn posting has enabled them to show themselves in front of their target audience more often, and promote their products without having to do it themselves.
Your Lead Machine has become a trusted advisor for Cargo-Wise when it comes to what markets they are looking to penetrate. They also receive accurate feedback from YLM about what is currently going on in their marketplace, based on the detailed and value driven conversations they have with prospects.
Throughout the course of the campaign, Cargo-Wise have been sitting meetings with the likes of Nespresso, Coopervision and Whitworth. From the work of YLM and how the products were promoted, they were able to have a high level reach across leaders in their market; the value in which they cannot put a price on.
Cargo-Wise have been most impressed with the relationship that has been build with Your Lead Machine. Both companies can listen and react to each other’s perception of what is going on, and they feel that YLM is working with them, not for them.
Cargo-Wise said they would 100% recommend YLM to other businesses. They loved the personal approach, how they came across and the fact that they were always there with constant communication.