Hydroheat – Gas Boiler Installations

Background

Based in Lyndhurst, Hydroheat are a long established, family run business who provide servicing, cover, repair and gas boiler installations around the New Forest and Hampshire area. They can also supply Landlord Gas Safety Certificates.

With over 40 years of experience in gas installation, they are City & Guilds and NVQ qualified gas engineers; registered with Vaillant Advance Plus Tec and Gas Safe to undertake gas appliance servicing, fault finding and installation on all domestic appliances.

The Challenge

Before using Your Lead Machines social media management service, Hydroheat were facing the issue of time. Creating a single post would take them at least 40 minutes and the engagement rate was not high. Moreover, as the engineers would not always take photos of their work, it was increasingly becoming more of a challenge to come up with unique ideas to post that related to what they do.

Hydroheat knew that they needed a social media management service and had initially trialed 3 other companies beforehand which did not work out as the content was not quite right; it was not personalised to their company enough. They chose to put their trust in Your Lead Machine as they actively used their call answering service and were continually pleased with the outcome, so knew that their social media would be monitored with the same care and attention.

Naturally, they did have their primary reservations; concerned that there would be a lack of knowledge in their field, it was a question of ‘would they get it right?’. But these hesitancies were swiftly put to rest after the first few posts were published. They quickly realised that all posts were accurate, and research was carried out, prior to posting.

Excellent Results

Since using the social media management service, Hydroheat have seen a range of constant benefits, the most evident being the increase in engagement rate. Due to the consistency, relativity, and frequency of the posts, it has made their page look more active and appealing to their audience – this has seen a rise in engagement rates and Facebook messages.

Both business-wise and personally, it has helped with their time management; they have been getting back time that they would have spent otherwise on social media. This is due to handing over their social media channels, which has allowed them to focus on growing their business and providing excellent customer service. 

Before, they were never active on social media, and it was a constant weight hanging over their head. It became something that they had to do, rather than something they wanted to do. They could not find the motivation to do it. Contrastingly, now they no longer need to worry about this side of the business, as it is fully taken care of.

They have been most impressed with the quality of the posts; from finding the correct information, to learning and creating posts that show knowledge within their field. Each post is of a high, professional standard; the dedication and commitment that has gone into them is very noticeable.

Now, the social media management service has become an integral part of Hydroheat and will continue to be for the future; due to the increase of connections, engagement, and contacts, it is not something they want to give up.

A contributing factor is the brand awareness and reputation that has been consistently developed. Now, Hydroheat is in the forefront of people’s minds, because of the relative content and constant activity.

Hydroheat are actively recommending Your Lead Machine’s social media management to other businesses; doing it often, at least once or twice a week.