Buckinghamshire New University – KTP Scheme

Background

For over 45 years, the Knowledge Transfer Partnership (KTP) scheme has been supporting businesses to innovate and grow. A KTP works by linking a business with a University and a highlyskilled graduate who is dedicated to delivering a specific, strategic project for that business.

A typical KTP project runs for 12- 36 months and has a lasting impact on the business, usually creating new capabilities and establishing new skills within their workforce.

The Challenge

Before working with Your Lead Machine, Buckinghamshire New University had struggled to communicate effectively with their demographic to spread the message about KTP Partnerships.

Therefore, outsourcing their marketing for the KTP scheme was the right way to go. Buckinghamshire New University’s KTP department had never outsourced any marketing before, so they wanted to work with a firm they could trust. The University had spoken to other marketing companies in the past, but none offered LinkedIn Lead Generation as a stand-alone service, until they spoke with Your Lead Machine.

They had initial reservations regarding conversion rates however, when shown previous results, data and statistics, they could trust the numbers and see the real conversion rates from past campaigns.

Excellent Results

Your Lead Machine came up with a targeted strategy and created effective messaging for the campaign. The messaging was carefully curated to entice their prospects into talking to them about the KTP Partnership.

One of the key challenges going into the campaign was that not many businesses were aware of the KTP scheme. However, Your Lead Machine managed to increase the awareness of the KTP and educate the prospects in regards to the programme.

Within the 1st month of the campaign, Your Lead Machine engaged with 125 prospects and converted 14 of these into further conversations with the University. Added to this, there had also been a pipeline of prospects contacted who now know of the KTP and who to contact when the requirements arise.

Overall, Buckinghamshire New University would highly recommend Your Lead Machine’s LinkedIn Lead Generation Service. They are honest, proactive and collaborative to ensure the campaign is performing at its best. Your Lead Machine has effectively implemented a successful new marketing strategy, which is a valuable part of Buckinghamshire New University’s KTP programme.