It’s been a while since our last blog post and although it feels as if the entire world has been turned on its head during this time, things are now slowly returning to some kind of normality. We hope that you, your families and your businesses are safe and well, having made it through these challenging months. 2020 hasn’t been an easy ride for anyone, but we would like to take this opportunity to remind you to keep going. Better days are coming, and in the meantime if you, like many others, have taken advantage of the government’s ‘Bounce Back Loans Scheme,’ now is the time to make sure that you are using this tool in the best way, to maximise your success going forward.
In order to get the most out of your Bounce Back Loan, you must find a way to not only cover all the standard monthly overheads for now, but also to cover them on top of your loan repayments in 12 months’ time, and of course make a profit. So, what is the best way to achieve this? Our suggestion is simple – think marketing.
Although meeting with people in ‘real life’ has been off the cards for a while, given the necessity of social distancing over the last few months, networking remains as important as ever. Whether you’re having a virtual coffee over Zoom, attending an online networking event or venturing back outside for a more traditional person to person meeting, continue making contacts and developing relationships. Be creative and don’t be afraid to try new things – there are plenty of easily accessible online networking events available, and while it may not be something you’d usually try, now is the perfect opportunity.
In the current climate, telemarketing is another great option to better your business going forward. Regardless of whether your target market are heading out and about or staying at home, this is the ideal solution to ensure that you are continually growing your customer base. Telemarketing enables relationships to be built with anyone, from anywhere, with the capacity to directly target 150+ decision makers a day. A phone conversation can allow your business to showcase its personality with warmth and friendliness, while inviting any potential clients to share a real conversation with a real person. Given the period of isolation that we have all recently experienced, a friendly and open conversation is perhaps more greatly appreciated than ever. Get to know your potential clients, generating feedback on your product or service to help you be the best you can be. Start reaching out to your audience and results will follow.
Now is also the ideal time to work on your social media channels. With more people spending time at home, whether on furlough or embracing new ways of working outside of the office, make the most of their online time and up your game across social media. Ensure you’re updating your profiles and adding content regularly to generate interest and interaction. Maybe even consider investing financially into sponsored posts, to ensure that your name and your business is reaching as many potential clients as possible. Like telemarketing, sponsored posts can be used to drive awareness, showcasing your services to a huge audience. As less people are venturing far beyond their homes at present, investing money into social media can be very beneficial, reaching your target market seamlessly, all within the comfort of their own homes.
To wrap things up, we hope that this post has given you some ideas on how to grow your business in the ‘new normal’ and make the most of the ‘Bounce Back’ opportunity.
If you think telemarketing in particular could work for you, please get in touch with us at Your Lead Machine on 02382355441.
In the meantime, please look after yourselves and stay safe!